Hi, I'm Betsy Vankula - Global Director of Travel Sales, Enterprise at StackAdapt
I thrive at the intersection of AI, creativity, and human connection, shaping the future of travel marketing. My passion is building high-performing teams and driving innovation from concept to impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove adoption of Search, YouTube, programmatic, and AI media solutions for major travel and retail brands at Google.
Building StackAdapt's enterprise travel business from the ground up, integrating AI for smarter marketing.
Can help others by sharing expertise in AI-driven marketing, sales leadership, and talent development in the travel tech sector.
🚀 Career trajectory
Google's Digital Media Pioneer
Spent two decades at Google, pioneering adoption of Search, YouTube, programmatic, and AI media solutions for travel and retail giants.
✦ Digital Media
✦ Programmatic
Industry Leadership at Google
Held key leadership roles including Head of Industry for Travel and Programmatic Sales Lead for Retail and Tech.
✦ Industry Head
✦ Sales Leadership
✦ Retail Tech
Building the Future of Travel Tech
Currently building StackAdapt's enterprise travel business from the ground up, focusing on AI-driven marketing and traveler experience.
✦ StackAdapt
✦ Enterprise Sales
✦ AI Marketing
💪🏻 Superpowers
AI-Driven Travel Innovation Architect
Shaping the future of travel marketing with intelligent solutions.
✦ Spearheading AI integration for smarter, transparent marketing at StackAdapt.
✦ Translating complex tech innovations into tangible business impact.
✦ Bridging product, marketing, and go-to-market strategies.
Global Enterprise Sales & Growth Strategist
Proven track record in building and scaling businesses from inception.
✦ Building the enterprise travel business at StackAdapt from scratch.
✦ Securing and nurturing executive partnerships with major brands.
✦ Driving sales performance through strategic planning and execution.
Talent Developer & Inclusive Leader
Fostering high-performing teams and advocating for diverse perspectives.
✦ Championing diversity, equity, and inclusion in professional environments.
✦ Believing great leaders are measured by the talent they cultivate.
✦ Leading teams that excel through periods of significant change.
I'm excited about
✦ Connecting with forward-thinking leaders in travel tech and AI.
✦ Exploring innovative strategies to enhance customer experiences.
✦ Finding collaborators passionate about shaping the future of marketing.
I can help with
✦ Offer strategic insights on leveraging AI in travel marketing.
✦ Share best practices for building enterprise sales functions.
✦ Provide guidance on talent development and inclusive leadership.
I would love your help on
✦ Introductions to innovators in AI-driven customer experience.
✦ Insights into emerging trends in global travel commerce.
✦ Connections with leaders focused on sustainable technology adoption.
