Hi, I'm Alex Lou - I don’t know but I build | Head of Acquisition, Uber Direct | ex-Google
I architect growth engines for high-velocity tech businesses, driven by a passion for dissecting complex markets and building data-informed strategies. I thrive where I can forge strategic connections and drive measurable results, especially in on-demand and e-commerce.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led strategic partnership initiatives for Google One across the APAC region.
Currently heads acquisition efforts for Uber Direct, scaling growth for a direct business unit.
Can help others by offering insights on scaling acquisition strategies for marketplace and DTC businesses.
🚀 Career trajectory
Technical Foundation
Began career with a focus on strategic technical consulting, laying the groundwork for understanding product-market fit.
✦ Technical Consulting
✦ Product Strategy
Business Development & Partnerships
Transitioned into business development and strategic partnerships, driving growth in areas like IoT, AdTech, and subscription services.
✦ Business Development
✦ AdTech
✦ Smart Home
✦ Google One APAC
Acquisition Leadership
Currently leading acquisition for a major direct business unit, applying a decade of experience to scale growth.
✦ Head of Acquisition
✦ Uber Direct
✦ Growth Hacking
💪🏻 Superpowers
Growth Engine Architect
Expert in designing and implementing scalable acquisition strategies for direct-to-consumer and B2B platforms.
✦ Drove significant user acquisition for Google One across the APAC region.
✦ Developed and executed go-to-market strategies for emerging tech products at Google.
✦ Currently leading acquisition efforts for Uber Direct's expansion.
Cross-Functional Integrator
Skilled at bridging technical and business objectives to create impactful partnerships.
✦ Managed business development for IoT and AdTech solutions at Google.
✦ Led strategic technical consulting to align product roadmaps with market needs.
✦ Facilitated collaboration between engineering, product, and sales teams.
Emerging Market Navigator
Proven ability to identify opportunities and build traction in new and evolving markets.
✦ Spearheaded strategic partnerships for Google One in diverse APAC markets.
✦ Navigated complex regulatory and competitive landscapes for new product launches.
✦ Adapted growth frameworks to suit unique regional business dynamics.
I'm excited about
✦ Exploring innovative growth models and partnerships within the on-demand and logistics sectors.
✦ Connecting with fellow strategists and operators to share best practices in user acquisition.
✦ Identifying potential collaborators for new ventures or strategic initiatives in the future.
I can help with
✦ Offering insights on scaling acquisition strategies for marketplace and direct-to-consumer businesses.
✦ Providing perspectives on building and managing strategic partnerships in the tech industry.
✦ Sharing frameworks for market entry and growth in complex, multi-regional environments.
I would love your help on
✦ Gaining introductions to leaders in emerging tech sectors focused on sustainable growth.
✦ Receiving feedback on novel acquisition channels or partnership structures.
✦ Finding potential co-founders or advisors for future entrepreneurial ventures.
