Hi, I'm Borja Berzosa - Digital Media & Performance Marketing Leader | €26M+ Media Budgets | Ex Google • Vodafone • TikTok | Media Strategy • Programmatic • Growth
I thrive on transforming digital media strategies into measurable growth, particularly within fast-paced global tech environments. My passion lies in connecting strategic vision with operational excellence to unlock potential and drive significant commercial impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed over €26M in media budgets, driving performance marketing for global brands.
Serves as a strategic partner to Southern Europe leadership at TikTok, aligning monetization goals.
Can help organizations optimize digital media strategies and accelerate growth through data-driven insights.
🚀 Career trajectory
Early Digital Foundations
Developed core expertise in online marketing, SEM, and PPC with tools like Google Ads and Analytics.
✦ SEM
✦ PPC
✦ Google Analytics
Media Leadership at Vodafone
Led Biddable Paid Media and later Digital & Media Strategy, managing significant budgets and team growth.
✦ Media Strategy
✦ Paid Media
✦ Team Leadership
Global Tech Growth at TikTok
Served as Program Manager, focusing on strategic partnerships and regional monetization for Southern Europe.
✦ Program Management
✦ Monetization Strategy
✦ Go-to-Market
💪🏻 Superpowers
Growth Orchestration
Driving measurable business outcomes through strategic media and performance marketing.
✦ Managed digital media budgets exceeding €26M.
✦ Led digital and media strategy for major telecom brands.
✦ Expertise in programmatic advertising and performance marketing.
Strategic Partnerships
Aligning regional monetization with local execution for global tech platforms.
✦ Served as a strategic partner to TikTok's Southern Europe leadership.
✦ Focused on go-to-market strategy and sales enablement.
✦ Skilled in stakeholder management and relationship building.
Digital Transformation Catalyst
Enabling organizations to achieve sustainable growth via tailored strategies.
✦ Proven ability to drive growth and transformation in tech.
✦ Passionate about connecting strategy, operations, and commercial impact.
✦ Fosters collaboration and efficiency for business objectives.
I'm excited about
✦ Exploring strategic collaborations to drive innovation in digital media.
✦ Connecting with leaders focused on scalable growth in technology.
✦ Discovering new communities and opportunities to share performance marketing insights.
I can help with
✦ Provide expert guidance on scaling digital marketing efforts and optimizing media spend.
✦ Share insights on building effective go-to-market strategies for tech products.
✦ Offer strategic advice on aligning sales and monetization priorities with execution.
I would love your help on
✦ Insights into emerging AI applications in performance marketing.
✦ Connections with leaders in early-stage tech or D2C growth.
✦ Feedback on innovative approaches to customer engagement in digital spaces.
