I'm passionate about transforming digital marketing strategies and driving vendor success. I thrive on building strong relationships and leveraging data to achieve measurable results, especially within complex online advertising ecosystems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Google, specializing in vendor performance and digital strategy.
Currently excels as a Vendor Performance Manager, optimizing external partner operations and driving measurable results through data.
Can help others by offering insights on optimizing digital advertising spend and managing vendor performance.
🚀 Career trajectory
Digital Marketing Foundation
Began career in online advertising and SEM roles, building core skills.
✦ Online Advertising
✦ SEM
✦ Google Adwords
Account Management & Growth
Transitioned to account management, focusing on client success and strategy.
✦ Account Management
✦ Digital Strategy
✦ Client Relations
Performance Activation Lead
Led performance activation initiatives, driving campaign effectiveness.
✦ Performance Marketing
✦ Campaign Management
✦ Data Analysis
Vendor Performance Manager
Current role focused on optimizing external partner performance.
✦ Vendor Management
✦ Strategic Partnerships
✦ Operational Excellence
💪🏻 Superpowers
Vendor Performance Architect
Translating strategy into measurable vendor success
✦ Develop and implement KPIs for vendor performance tracking.
✦ Identify performance gaps and drive remediation plans.
✦ Ensure vendor alignment with business objectives.
Digital Marketing Ecosystem Navigator
Leveraging data for optimal ad spend and reach
✦ Manage and optimize campaigns across Google Ads platforms.
✦ Analyze campaign data for insights and strategic adjustments.
✦ Oversee SEM, SEO, and social media marketing efforts.
Cross-Functional Collaboration Catalyst
Building bridges between internal teams and external partners
✦ Facilitate communication and alignment with internal stakeholders.
✦ Foster strong, productive relationships with vendors.
✦ Ensure smooth integration of vendor services.
I'm excited about
✦ Looking to connect with peers to share best practices in vendor management.
✦ Seeking innovative strategies to enhance digital campaign performance.
✦ Eager to explore new technologies impacting online advertising.
I can help with
✦ Offer insights on optimizing digital advertising spend.
✦ Share expertise in evaluating and managing vendor performance.
✦ Provide guidance on effective online marketing strategies.
I would love your help on
✦ Looking for novel approaches to vendor onboarding and integration.
✦ Interested in learning about emerging trends in performance marketing.
✦ Seeking connections with leaders in strategic partnership development.