Hi, I'm Christina Starkweather - Growth Marketing Executive | Proven ROI for Ecommerce & Tech | MBA
I thrive on transforming complex marketing challenges into clear, actionable growth strategies, especially in e-commerce and performance marketing. My drive comes from building high-performing teams and systems that deliver measurable business outcomes, fueled by data and continuous learning.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led performance marketing and e-commerce growth at premium outdoor living retailers.
Currently transforms businesses through digital marketing strategy and fractional leadership.
Can help others by sharing best practices for scaling high-performing marketing teams and driving profitable growth.
🚀 Career trajectory
Foundation in Communications
Began career with a BA in Communications from the University of Pennsylvania, building a strong base in messaging and audience understanding.
✦ Communications
✦ BA
Strategic Marketing Leadership
Progressed through roles at Level Agency, culminating in SVP of Media Services, honing expertise in digital media strategy and client leadership.
✦ Digital Media
✦ Client Relations
✦ Leadership
Growth & Transformation Focus
Currently applying extensive e-commerce and performance marketing expertise as Senior Director at BBQGuys, while running an independent consulting practice.
✦ E-commerce
✦ Performance Marketing
✦ Consulting
💪🏻 Superpowers
E-commerce Growth Architect
Proven ability to scale online retail businesses profitably.
✦ Drove profitable growth for premium outdoor living retailers.
✦ Specializes in paid media, SEO, and digital strategy.
✦ Advanced measurement maturity and scaled marketing teams.
Strategic Clarity Facilitator
Translates complex marketing landscapes into clear strategies.
✦ Builds and optimizes teams, systems, and strategies for impact.
✦ Guides clients through digital transformation and agency transitions.
✦ Blends art and science for measurable business outcomes.
Data-Driven Decision Maker
Leverages analytics and customer intent for targeted campaigns.
✦ Connects data, creativity, and customer intent effectively.
✦ Focuses on enhancing measurement and reporting capabilities.
✦ Passionate about analytics and data visualization.
I'm excited about
✦ Exploring collaborations with innovators in the retail tech space.
✦ Seeking insights on emerging digital marketing platforms.
✦ Connecting with leaders passionate about data-driven growth.
I can help with
✦ Offer strategic guidance on performance marketing and e-commerce growth.
✦ Share best practices for building and scaling high-performing marketing teams.
✦ Provide fractional leadership for digital marketing strategy development.
I would love your help on
✦ Identifying potential strategic partnerships for Stark Clarity Marketing.
✦ Gaining perspectives on future trends in consumer behavior.
✦ Connecting with experts in AI-driven marketing analytics.
