Hi, I'm Dikla Craig-Blum - Marketing Technology Manager at Warner Bros. Discovery, ex-Google
I thrive on unraveling complex marketing technology challenges and driving digital transformation. My passion lies in bridging data, strategy, and inclusive practices, especially where I can foster equitable environments and empower diverse teams. I love diving into innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Meltwater and Google, specializing in online advertising and web analytics.
Currently driving marketing technology initiatives at Warner Bros. Discovery.
Can provide insights into leveraging digital analytics for marketing effectiveness and integrating DEI into business operations.
🚀 Career trajectory
Early Advocacy & Engagement
Began with a focus on public affairs and community building within student organizations.
✦ Public Affairs
✦ Youth Engagement
Digital Marketing Foundation
Developed core skills in social media consulting and account strategy at Meltwater and Google.
✦ Social Media
✦ Account Management
✦ Digital Advertising
Marketing Technology Leadership
Currently driving marketing technology initiatives at Warner Bros. Discovery.
✦ Marketing Technology
✦ MarTech
✦ Warner Bros. Discovery
💪🏻 Superpowers
Marketing Tech Navigator
Bridging technology and marketing strategy with data.
✦ Leveraging curiosity to deep dive into digital analytics and technology.
✦ Applying online marketing and social media principles to business needs.
✦ Expertise in SEM, web analytics, and online advertising strategy.
DEI Advocate & Champion
Passionate about fostering inclusive and equitable workplaces.
✦ Advancing DEI principles with a focus on female empowerment and inclusion.
✦ Championing working parents and ethno-religious inclusion initiatives.
✦ Striving to learn and support diverse workplace initiatives.
Cross-Functional Collaborator
Connecting diverse interests from tech to non-profits.
✦ Experience spans marketing technology, PR, HR, and event management.
✦ Combines consultative approach with analytical and technological skills.
✦ Active in politics, youth engagement, and non-profit leadership.
I'm excited about
✦ Exploring collaborations with innovators in the MarTech space.
✦ Seeking mentors and peers focused on advancing DEI in tech.
✦ Looking to connect with leaders driving digital transformation in media.
I can help with
✦ Offer insights into leveraging digital analytics for marketing effectiveness.
✦ Share strategies for building and managing online communities.
✦ Provide perspectives on integrating DEI into business operations.
I would love your help on
✦ Recommendations for cutting-edge marketing technology tools.
✦ Connections with leaders in media and entertainment technology.
✦ Guidance on scaling DEI initiatives within large organizations.
