Hi, I'm Greg Lichtenthal - Senior Client Partner, CPG @ Meta | ex-Google, Twitter | Growth & Revenue Leader | AI-First Strategist
I thrive on architecting growth for Fortune 500 brands, blending two decades of digital advertising expertise with cutting-edge AI. My passion lies in forging consumer connections and driving revenue, especially where innovation meets tangible impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed global client portfolios at Meta, Twitter, and Google.
Designing AI-first strategies for CPG, automotive, and retail sectors.
Can provide strategic guidance on AI integration in marketing.
🚀 Career trajectory
Digital Advertising Foundation
Began career building foundational expertise in digital marketing and advertising.
✦ Digital Marketing
✦ Early Career
Platform Growth Leadership
Held key client-facing roles at Twitter and Meta, driving growth for major brands.
✦ Client Partner
✦ Revenue Growth
✦ Meta
AI-Infused Strategic Partnerships
Currently focusing on AI-driven strategies and client partnerships within CPG at Meta.
✦ Senior Client Partner
✦ CPG
✦ AI Strategy
✦ Meta
💪🏻 Superpowers
AI-Powered Growth Strategist
Leveraging cutting-edge AI for measurable business impact.
✦ Designing AI-first strategies for CPG, automotive, and retail sectors.
✦ Integrating Generative AI and Machine Learning into marketing campaigns.
✦ Driving revenue growth through intelligent, data-driven solutions.
Cross-Platform Revenue Accelerator
Proven success in maximizing revenue across major digital platforms.
✦ Managed global client portfolios at Meta, Twitter, and Google.
✦ Developed and executed multi-platform campaigns for Fortune 500 clients.
✦ Expert in brand and performance marketing for diverse industries.
Empathetic Team Builder
Fostering high-trust, collaborative cultures that drive momentum.
✦ Cultivating empathy, openness, and accountability in teams.
✦ Leading cross-functional teams to solve complex business challenges.
✦ Scaling solutions through collaborative, customer-centric leadership.
I'm excited about
✦ Connecting with innovators in AI and CPG strategy.
✦ Exploring emerging technologies for consumer engagement.
✦ Identifying collaborative opportunities to scale impactful solutions.
I can help with
✦ Provide strategic guidance on AI integration in marketing.
✦ Share insights on accelerating revenue for consumer brands.
✦ Offer leadership advice on building high-performing teams.
I would love your help on
✦ Insights into novel applications of AI in retail.
✦ Connections with venture capitalists focused on AI startups.
✦ Advice on navigating ethical considerations in AI deployment.
