Hi, I'm Grainne Rietveld - Head of Sales | Sales Organization Leadership, C-Level Relationships
I thrive on building and scaling B2B SaaS businesses across EMEA markets. My passion is driving revenue growth through effective sales strategies and forging impactful partnerships, especially within innovative technology environments and emerging markets.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led pan-European sales for Google's Chromebooks and Workspace for Education.
Currently drives growth as a fractional executive for B2B SaaS and AI startups.
Can help others by providing strategic guidance on scaling international sales teams.
🚀 Career trajectory
Foundation in Education Technology
Began my career at Google, establishing foundational roles in partner management and country leadership for Google for Education in the Netherlands.
✦ Google for Education
✦ Country Management
✦ Partner Ecosystems
Pan-European Sales Leadership
Transitioned to leading sales for Chromebooks and Google Workspace across Northern Europe and then the entire EMEA region.
✦ EMEA Sales
✦ Chromebooks
✦ Google Workspace
✦ Regional Leadership
Fractional Leadership & Strategic Advising
Currently operating as a fractional leader, applying extensive B2B SaaS and technology sales expertise to drive growth for multiple companies.
✦ Fractional Executive
✦ B2B SaaS
✦ Startup Scaling
✦ 10x.Team
💪🏻 Superpowers
EMEA Market Expansion Architect
Mastering scaling and penetration in diverse European tech landscapes.
✦ Successfully scaled B2B SaaS and hardware businesses across multiple European countries.
✦ Developed and executed national and regional sales strategies tailored for EMEA.
✦ Built and nurtured robust partner ecosystems throughout Europe.
C-Level Relationship Navigator
Forging and leveraging high-impact relationships with key decision-makers.
✦ Secured national-level frameworks with government ministries for Google.
✦ Adept at high-level negotiations and C-suite engagement.
✦ Collaborated effectively with cross-functional leadership teams.
B2B SaaS Growth Catalyst
Accelerating revenue and market leadership in technology sales.
✦ 16+ years of B2B SaaS, hardware, and technology sales experience.
✦ Proven track record of moving businesses from early stage to market leadership.
✦ Focused on driving revenue and achieving ambitious sales targets.
I'm excited about
✦ Seeking to connect with innovative leaders and founders in the B2B SaaS and AI space.
✦ Exploring opportunities to advise and implement growth strategies for scaling technology companies.
✦ Looking to engage with peers to share best practices in international sales leadership.
I can help with
✦ Provide strategic guidance on building and scaling international sales teams.
✦ Offer expertise in developing go-to-market strategies for new technology products in Europe.
✦ Assist in forging critical partnerships and high-level client relationships.
I would love your help on
✦ Gain introductions to early-stage B2B SaaS companies seeking fractional sales leadership.
✦ Find emerging technology trends or platforms relevant to EMEA market expansion.
✦ Connect with seasoned VCs or private equity firms focused on the SaaS sector.
