Hi, I'm harry davies - How much should we spend, How should we spend it, and did it work? Marketing Leadership I B2B & B2C Marketing | Marketing Effectiveness | Marketing Operations I Marketing Technology I ABM
I thrive on translating complex data into actionable marketing strategies that drive measurable business growth. My passion lies in optimizing marketing investment and effectiveness, particularly within B2B contexts where data-driven insights lead to impactful results.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing measurement and attribution teams at Google Cloud for EMEA.
Currently drives marketing strategy, investment, and effectiveness at Sage.
Can help others by advising on strategies to measure and improve marketing ROI.
🚀 Career trajectory
Foundational Marketing Roles
Gained experience in core marketing functions including digital strategy, media planning, and campaign management across various channels.
✦ Digital Marketing
✦ Media Planning
✦ Campaign Management
Data Science & Analytics Leadership at Google
Transitioned into leadership roles at Google, heading sales data science and analytics for Cloud EMEA, and leading measurement and attribution efforts.
✦ Data Science
✦ Analytics
✦ Marketing Measurement
✦ Leadership
Marketing Strategy & Effectiveness at Sage
Currently VP of Marketing Strategy, Investment, and Effectiveness, focusing on optimizing marketing spend and demonstrating business impact.
✦ Marketing Strategy
✦ Marketing Effectiveness
✦ Investment
✦ B2B Marketing
Industry Influence & Thought Leadership
Serving on advisory boards and senior councils, contributing to the advancement of marketing research and best practices.
✦ Thought Leadership
✦ Market Research
✦ Advisory Board
💪🏻 Superpowers
Marketing Investment Architect
Optimizing spend for maximum impact and measurable ROI.
✦ Develop frameworks for marketing budget allocation and investment.
✦ Measure campaign performance against strategic business objectives.
✦ Leverage data science to predict and demonstrate marketing effectiveness.
Data-Driven Marketing Strategist
Translating complex analytics into clear, actionable marketing plans.
✦ Lead teams in sales and marketing on business insights and strategy.
✦ Utilize market research and data science for strategic decision-making.
✦ Communicate complex data topics through public speaking engagements.
Marketing Operations & Technology Integrator
Enhancing efficiency and scalability through integrated marketing systems.
✦ Oversee marketing operations to ensure seamless execution.
✦ Implement and leverage marketing technology for campaign management.
✦ Drive effectiveness through robust analytics and reporting infrastructure.
I'm excited about
✦ Discovering innovative approaches to marketing effectiveness measurement.
✦ Connecting with leaders in MarTech and data science to explore collaboration.
✦ Identifying emerging trends in B2B marketing and ABM strategies.
I can help with
✦ Advise on strategies to measure and improve marketing ROI.
✦ Share insights on building high-performing marketing analytics teams.
✦ Provide guidance on leveraging data for strategic marketing decisions.
I would love your help on
✦ Discovering novel MarTech solutions for enhanced campaign tracking.
✦ Finding emerging leaders in marketing analytics and data science.
✦ Exploring partnerships for research initiatives in marketing effectiveness.
