Hi, I'm Henrik Landquist - Insights & Experimentation Lead
I thrive on transforming complex data into clear, actionable insights that drive e-commerce growth. My passion lies in leading data initiatives and experimentation to uncover opportunities and optimize performance, especially within fast-paced digital environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global marketing analytics and measurement at Storytel, optimizing campaign performance.
Currently driving e-commerce insights and experimentation for significant online growth at FirstVet.
Can help others by providing expertise in data-driven e-commerce optimization and project leadership.
🚀 Career trajectory
Foundational Analytics Roles
Began by building core data analysis skills, focusing on product insights and business intelligence.
✦ Data Analysis
✦ SQL
✦ Tableau
Marketing Measurement & Strategy
Transitioned to a global role, leading marketing analytics and measurement to drive strategic decisions.
✦ Marketing Strategy
✦ Google Analytics
✦ Storytel
E-commerce & Experimentation Lead
Returned to FirstVet to lead e-commerce insights and experimentation, focusing on driving growth through data.
✦ E-commerce
✦ Experimentation
✦ FirstVet
Current Leadership Focus
Currently driving insights and experimentation within FirstVet's e-commerce division, aiming to maximize online performance.
✦ Insights Lead
✦ Project Lead
✦ Data Strategy
💪🏻 Superpowers
Data-Driven E-commerce Optimization
Leveraging analytics to enhance online sales and customer experience.
✦ Spearheaded e-commerce analytics initiatives, driving significant revenue growth.
✦ Utilized A/B testing and experimentation to refine customer journeys.
✦ Developed dashboards for real-time performance monitoring.
Insightful Project Leadership
Guiding data projects from conception to impactful implementation.
✦ Managed cross-functional data analysis projects, ensuring on-time delivery.
✦ Translated business needs into clear data requirements and analytical frameworks.
✦ Bridged the gap between technical data teams and business stakeholders.
Marketing Performance Measurement
Quantifying marketing impact and optimizing spend for maximum ROI.
✦ Led global marketing analytics and measurement strategies at Storytel.
✦ Defined KPIs and established reporting for digital marketing campaigns.
✦ Provided data-backed recommendations for marketing budget allocation.
I'm excited about
✦ Connecting with fellow data leaders to share best practices in experimentation.
✦ Exploring innovative ways to leverage customer data for personalized e-commerce experiences.
✦ Discovering new analytical tools and methodologies to enhance performance measurement.
I can help with
✦ Provide insights on structuring and scaling data analytics functions within e-commerce.
✦ Share frameworks for effective A/B testing and experimental design.
✦ Offer guidance on translating business challenges into data-driven solutions.
I would love your help on
✦ Identifying emerging trends in pet care e-commerce analytics.
✦ Finding collaborators with expertise in advanced marketing attribution models.
✦ Connecting with professionals focused on customer lifetime value optimization.
