Hi, I'm Izzy Tepekoylu - Strategy, Marketing and Growth Executive | ex-Google, ex-Capital One | Fintech Advisor | Tech Investor |
I'm fueled by building high-growth tech businesses, especially in fintech. My sweet spot is combining data-driven strategies with AI/ML to create personalized customer experiences and optimize acquisition. I thrive in fast-paced environments where I can empower teams to achieve ambitious goals.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Zopa Bank's customer growth to over 1 million, leveraging AI and ML.
Drove strategy and operations for Google's ads, search, and YouTube businesses.
Can help others by providing strategic guidance on scaling customer acquisition.
🚀 Career trajectory
Early Career Foundations
Gained foundational experience in supply chain and logistics engineering.
✦ Supply Chain
✦ Logistics
✦ Engineering
Financial Services Acumen
Developed deep expertise in US Card Operations Analysis at Capital One.
✦ Financial Services
✦ Credit Cards
✦ Operations Analysis
Tech Strategy & Growth
Drove strategy and marketing at Google, building expertise in tech growth.
✦ Tech Strategy
✦ Marketing
✦ Growth
Fintech Leadership
Currently leading growth and customer acquisition at Zopa Bank.
✦ Fintech
✦ Growth Marketing
✦ Digital Strategy
💪🏻 Superpowers
Growth Engine Architect
Scaling businesses through data-driven strategies.
✦ Led Zopa Bank's growth to over 1M customers with profitability.
✦ Leveraging AI and ML for personalized customer offers and ad optimization.
✦ Designed best-in-class referral programs capitalizing on high NPS.
Strategic Visionary
Translating market insights into actionable plans.
✦ Developed deep expertise in strategy and marketing at Google and Capital One.
✦ Proven track record of setting ambitious growth and profitability goals.
✦ Expert in go-to-market strategies for tech-driven companies.
Empowering Team Builder
Cultivating high-performing, diverse talent.
✦ Recognized as an authentic and empowering leader.
✦ Consistently builds and guides diverse, high-performing teams.
✦ Energized by developing people and fostering curiosity.
I'm excited about
✦ Connecting with fellow fintech innovators to explore future market trends.
✦ Identifying strategic partnerships to accelerate Zopa Bank's customer growth.
✦ Discovering new technologies and approaches to enhance customer acquisition.
I can help with
✦ Offer strategic guidance on scaling customer acquisition for fintech startups.
✦ Share best practices for leveraging AI and ML in marketing and growth.
✦ Provide insights on building and leading high-performing cross-functional teams.
I would love your help on
✦ Identify potential investors for early-stage fintech ventures.
✦ Connect with leaders in embedded finance and open banking ecosystems.
✦ Find experts in cutting-edge AI applications for customer loyalty.
