Hi, I'm Iuri Castelo - Creative, Ex-Google, MIT GenAI
I architect creative systems where AI, human craft, and culture drive measurable impact. I thrive in environments that challenge the status quo, pushing the boundaries of what's possible in creative strategy and execution.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led creative strategy and AI integration, reducing creative cycles on YouTube.
Architects creative systems blending AI, craft, culture, and performance.
Can help others by advising on AI-driven creative workflows and scalable systems.
🚀 Career trajectory
Foundation in Creative Direction
Developed foundational creative and strategic skills at Africa, focusing on impactful campaigns.
✦ Associate Creative Director
✦ Campaign Strategy
Global Creative Leadership at Google
Led creative strategy and AI integration across different regions, focusing on scalable systems and performance.
✦ Creative Lead
✦ AI Integration
✦ Global Markets
Pioneering AI-Driven Creativity
Currently exploring and defining the future of creative work at the intersection of AI and human craft.
✦ GenAI
✦ Creative Systems
✦ Future of Work
💪🏻 Superpowers
AI-Powered Creative Systems Architect
Translating complex challenges into scalable, AI-enhanced creative solutions.
✦ Led AI-first workflow design, reducing creative cycles from hours to minutes.
✦ Partnered with senior leaders to rethink creative investment in video-first environments.
✦ Developed modular creative systems for global brands.
Cross-Cultural Creative Strategist
Bridging global markets with culturally resonant and high-performing creative campaigns.
✦ Executed creative transformation programs across multiple global markets.
✦ Balanced cultural nuances with performance metrics for maximum brand impact.
✦ Integrated insights into scalable, executable creative strategies.
Brand Growth Orchestrator
Driving tangible business impact through strategic creative partnerships.
✦ Unlocked upper-funnel growth on YouTube for global brands.
✦ Collaborated with agencies and creators to elevate brand presence.
✦ Focused on lifecycle and modular creative systems for sustained engagement.
I'm excited about
✦ Connecting with innovators shaping the future of AI and creative technology.
✦ Exploring opportunities to build and scale novel creative systems.
✦ Discovering collaborators passionate about the intersection of art and technology.
I can help with
✦ Advise on integrating AI into creative workflows for efficiency and innovation.
✦ Share strategies for building scalable, modular creative systems.
✦ Provide insights on driving brand growth through culturally attuned creative.
I would love your help on
✦ Identifying cutting-edge AI tools for creative applications.
✦ Connecting with leaders in emerging technology and digital transformation.
✦ Finding opportunities to pilot innovative creative system prototypes.
