Hi, I'm Jessica Brown - Vertical SaaS Marketing Leader
I thrive on architecting impactful GTM strategies and driving significant revenue growth for B2B SaaS. My passion lies in building high-performing teams and leveraging innovation to optimize marketing investments and lower acquisition costs. Let's connect!
At a glance
Curated signals on strengths, focus areas, and how they can help.
Worked as Director of Demand Generation Marketing for a Series D company acquired by PeopleFluent.
Currently serving as an Expert in Residence at First Round Capital, guiding portfolio companies.
Can help others by providing strategic guidance on demand generation and scaling marketing teams.
🚀 Career trajectory
Operator at High-Growth SaaS
Spent 11+ years as a hands-on marketing leader in B2B SaaS, focusing on demand generation and GTM strategy for early-stage to Series D startups.
✦ SaaS Marketing
✦ Demand Generation
✦ GTM Strategy
Venture Capital Advisor
Currently serving as Expert in Residence at First Round Capital, guiding portfolio companies on GTM strategies and scaling demand generation.
✦ Venture Capital
✦ Startup Advisor
✦ Demand Gen
Community Leader & Mentor
Actively involved in various B2B SaaS communities, sharing expertise and mentoring emerging leaders.
✦ Community Building
✦ Mentorship
✦ SaaS Ecosystem
💪🏻 Superpowers
Revenue Growth Architect
Driving substantial year-over-year revenue increases for SaaS.
✦ Achieved 100-300% YoY revenue growth with Sales alignment.
✦ Developed accurate forecasts and agile strategies to hit targets.
✦ Optimized marketing spend based on performance and business stage.
GTM Orchestrator
Seamlessly integrating marketing with the entire Go-To-Market function.
✦ Built and mentored high-performing marketing and SDR teams.
✦ Fostered strong partnerships with Sales, Product, and CS leadership.
✦ Orchestrated complete rebrands to enhance sales efficiency.
AI-Powered Marketing Innovator
Leveraging technology for efficient and targeted demand generation.
✦ Drove efficient growth and lowered acquisition costs.
✦ Implemented AI-powered workflows for marketing automation.
✦ Created comprehensive product launch frameworks for adoption.
I'm excited about
✦ Discovering new GTM strategies for emerging SaaS products.
✦ Connecting with founders and leaders scaling their go-to-market efforts.
✦ Exploring innovative approaches to demand generation and marketing automation.
I can help with
✦ Provide strategic guidance on demand generation programs for startups.
✦ Share best practices for building and scaling high-performing marketing teams.
✦ Offer insights on optimizing marketing investments for efficient growth.
I would love your help on
✦ Connections to innovative B2B SaaS companies needing GTM strategy expertise.
✦ Insights into emerging trends in vertical SaaS and marketing technology.
✦ Opportunities to collaborate on thought leadership within the SaaS community.
