Hi, I'm Joshua Eddens - GTM @ Conversion
I thrive on building innovative ventures from the ground up, driving GTM strategy for early-stage SaaS startups. My passion is connecting with founders and investors to pioneer new market initiatives and scale impactful companies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered GTM strategy as a Founding Account Executive (Employee #4) for Oway (YC S24).
Serves as Founding GTM at Conversion, building go-to-market initiatives from the ground up.
Can advise startups on building effective go-to-market strategies and early-stage brand development.
🚀 Career trajectory
Foundational Impact at Google
Began at Google as an Associate Account Strategist, progressing to Account Strategist focused on client engagement and growth.
✦ Account Management
✦ Client Strategy
Startup Launchpad
Joined Oway as a Founding Account Executive (Employee #4), playing a pivotal role in establishing their go-to-market presence.
✦ Startup GTM
✦ Sales
✦ YC
Pioneering Conversion
Currently shaping the Go-to-Market strategy as a Founding GTM at Conversion, building initiatives from the ground up.
✦ Founding Team
✦ GTM Strategy
✦ Conversion
Community Contributor
Serves as a Member of the Long Beach Economic Partnership, contributing to local economic growth.
✦ Community
✦ Economic Development
💪🏻 Superpowers
Go-to-Market Architect
Designing and executing revenue-generating strategies for early-stage companies.
✦ Pioneered GTM for a YC S24 startup, defining early sales processes.
✦ Developed and implemented account strategies for enterprise clients at Google.
✦ Built foundational sales frameworks to drive initial market traction.
Brand & Business Synergy
Connecting brand vision with scalable business development.
✦ Managed brand development initiatives, ensuring market resonance.
✦ Translated brand messaging into effective sales narratives.
✦ Drove customer acquisition through strategic market positioning.
Strategic Relationship Cultivator
Building and nurturing key partnerships for mutual growth.
✦ Established and managed crucial client accounts at Google.
✦ Leveraged cross-functional collaboration for project success.
✦ Actively contribute to economic development initiatives.
I'm excited about
✦ Discovering co-founders to build innovative ventures.
✦ Connecting with investors passionate about early-stage SaaS.
✦ Finding strategic partners for scaling new market initiatives.
I can help with
✦ Advising startups on building effective go-to-market strategies.
✦ Sharing insights on scaling sales teams in competitive markets.
✦ Providing guidance on early-stage brand development and positioning.
I would love your help on
✦ Identifying potential seed-stage investors interested in SaaS.
✦ Connecting with established leaders in the B2B SaaS space.
✦ Finding advisors with deep expertise in international market expansion.
