Hi, I'm Julie-Anne Negiar - Product & Go-to-Market Strategy Advisor | Former EMEA Strategy Lead, Google Travel
I thrive on translating complex market insights into clear product strategies and go-to-market roadmaps. My passion lies in guiding fast-growing tech scale-ups through pivotal growth stages, fostering alignment and driving clarity for maximum impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led EMEA product strategy for Google Travel, unifying fragmented portfolios into outcome-focused roadmaps.
Currently advises scale-ups and leadership teams on product and go-to-market strategy during critical growth phases.
Can help others by providing strategic guidance on product-market fit and refining portfolio investment decisions.
🚀 Career trajectory
Startup & International Foundations
Began career in entrepreneurial environments like Rocket Internet's Lazada and Google's Area 120, gaining foundational experience in high-growth, data-driven strategy across Southeast Asia and Europe.
✦ Entrepreneurship
✦ E-commerce
✦ International
Google Product & Strategy Leadership
Progressed through impactful roles at Google, including Program Management for Digital Maturity and leading EMEA strategy for Google Travel, shaping product vision and GTM execution.
✦ Product Strategy
✦ GTM
Independent Advisory & Coaching
Transitioned to independent advisory, leveraging extensive experience to guide scale-ups and leadership teams through strategic growth and transformation, informed by coaching and intercultural expertise.
✦ Advisory
✦ Coaching
✦ Scale-ups
💪🏻 Superpowers
Strategic Portfolio Architect
Transforming fragmented product lines into cohesive, growth-oriented strategies.
✦ Unified Google Travel's EMEA product portfolios into strategic frameworks.
✦ Defined clear direction and outcome-focused roadmaps.
✦ Managed disciplined portfolio trade-offs for maximum impact.
Cross-Functional Alignment Driver
Bridging product, engineering, and commercial teams for unified execution.
✦ Partnered with senior leaders to translate insights into action.
✦ Drove clarity, prioritization, and alignment across functions.
✦ Developed business cases for complex investment decisions.
Global Market Navigator
Leveraging international experience to inform product and GTM strategies.
✦ Operated in diverse, high-growth settings across six countries.
✦ Applied cultural fluency to global product planning.
✦ Advised scale-ups on international market entry and growth.
I'm excited about
✦ Connecting with innovative leaders to shape the future of product strategy.
✦ Exploring opportunities to advise fast-growing tech scale-ups.
✦ Finding collaborators for strategic initiatives and knowledge sharing.
I can help with
✦ Provide strategic guidance on product-market fit and GTM planning.
✦ Help refine portfolio strategy and investment decision-making.
✦ Offer frameworks for driving cross-functional alignment and clarity.
I would love your help on
✦ Insights into emerging technology trends in the travel sector.
✦ Introductions to founders of high-potential B2B SaaS scale-ups.
✦ Best practices for scaling international operations post-funding.
