Hi, I'm Judy Yan - Empower business with data-driven insights
I thrive on translating complex data into actionable strategies, driving user trust and enhancing marketing insights. My passion lies in uncovering hidden opportunities and empowering businesses with data-driven growth, especially in dynamic tech environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed analytics for YouTube's Trust & Safety operations, building metrics to monitor and improve user safety.
Developing data-driven marketing insights and strategies at Adobe, leveraging a background in platform integrity.
Can help others by providing data-driven perspectives on marketing challenges and guiding the translation of data into business strategy.
🚀 Career trajectory
Foundation in Tech Analytics
Began career at Google, refining business analysis skills in user-facing products.
✦ Business Analysis
Specialization in Platform Safety
Deepened expertise at YouTube, managing analytics for Trust & Safety initiatives.
✦ YouTube
✦ Analytics Management
✦ Trust & Safety
Transition to Marketing Analytics
Moving to Adobe to apply data expertise to marketing strategy and category analytics.
✦ Adobe
✦ Marketing Analytics
✦ Data Strategy
💪🏻 Superpowers
Data-Driven Strategy Architect
Transforming raw data into strategic marketing initiatives.
✦ Develop data models to identify key marketing drivers.
✦ Translate analytical findings into actionable business plans.
✦ Utilize advanced analytics for campaign optimization.
Trust & Safety Analytics Leader
Ensuring platform integrity through robust data analysis.
✦ Managed analytics for YouTube's Trust & Safety operations.
✦ Built metrics to monitor and improve user safety.
✦ Drove data initiatives to combat policy violations.
Cross-Functional Collaboration Driver
Bridging technical analysis with business needs.
✦ Partnered with product and policy teams on data projects.
✦ Presented complex data insights to executive leadership.
✦ Facilitated data understanding across departments.
I'm excited about
✦ Discovering innovative applications of data analytics in marketing.
✦ Connecting with fellow data professionals and marketing leaders.
✦ Exploring new strategies to drive business growth through insights.
I can help with
✦ Provide data-driven perspectives on marketing challenges.
✦ Share insights on building effective analytics frameworks.
✦ Offer guidance on translating data into business strategy.
I would love your help on
✦ Learn about emerging trends in digital marketing analytics.
✦ Identify opportunities for collaboration in data science initiatives.
✦ Gain insights into best practices for cross-functional data leadership.
