Hi, I'm Kari Szul - Principal Product Marketing Leader
I'm a Principal Product Marketing Leader passionate about bringing AI and B2B innovations to life. I thrive in fast-paced environments, crafting GTM strategies that drive global impact and market leadership. Let's shape the future of technology together.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global marketing campaigns and product launches for professional graphics at AMD.
Currently spearheads AI and B2B Go-to-Market strategies as a Principal Product Marketing Leader.
Can help others by devising impactful GTM strategies for AI and B2B technology products.
🚀 Career trajectory
Strategic Leadership | AI & B2B GTM
Driving market penetration for frontier AI and B2B solutions as a Principal PMM Leader. Architecting GTM engines that prioritize sustainable growth and ethical technology adoption.
✦ Product Marketing
✦ AI & B2B GTM
✦ Messaging and Positioning
✦ Leadership
Google | Innovation & Global Scale
Orchestrated product strategy and GTM for high-impact tech initiatives, bridging the gap between engineering breakthroughs and user adoption. Led complex, cross-functional high-stakes product launches in a fast-paced, global ecosystem.
✦ Product Strategy
✦ Campaign Strategy
✦ Product launches
✦ AI GTM
✦ Intrapreneurial leadership
AMD | Foundational GTM & Graphics
Scaled professional graphics and B2B hardware through rigorous product marketing and international event strategy. Built the marketing playbook for high-performance compute and professional visualization markets.
✦ Intrapreneurial leadership
✦ Product marketing strategy
✦ Event and campaign strategy
💪🏻 Superpowers
The Strategic GTM Architect
Translating complex AI into market-ready narratives and sustainable growth.
✦ 0-to-1 & 1-to-N GTM Engines: Designing high-velocity launch playbooks for B2B AI and deep-tech startups.
✦ Narrative Positioning: Moving beyond technical specs to find the "human hook" in mission-driven technology.
✦ Full-Funnel Strategy: Architecting acquisition loops that prioritize long-term user value over short-term vanity metrics.
Global Scale Specialist
Bridging the gap between local innovation and global impact.
✦ The "Messy Middle" Navigator: Leading high-performing, cross-functional teams through the complexities of the product lifecycle.
✦ Cross-Border Execution: Adapting product marketing strategies for diverse international markets without losing the core mission.
✦ Operational Excellence: Bringing Google-scale rigor and "Moonshot" thinking to agile, mission-first environments.
Mission-Driven Innovator
Scaling technology that solves for the future.
✦ Tech for Good Advocate: Passionate about AI applications in sustainability, health equity, and scientific advancement.
✦ Responsible Innovation: Helping orgs navigate the intersection of rapid AI growth and ethical, human-centric product development.
✦ Collaborative Leader: A bridge-builder between Engineering, Product, and Sales to ensure mission-alignment at every touchpoint.
I'm excited about
✦ Mission-Driven AI/Tech: Scaling frontier tech that addresses humanity’s biggest challenges—specifically in sustainability, health equity, and scientific advancement.
✦ Strategic GTM Building: Partnering with early-to-mid stage startups to design lean, high-impact marketing engines (whether as a fractional advisor or a long-term leadership hire).
✦ The "Tech for Good" Ecosystem: Connecting with founders who are moving past the AI hype to solve "hard problems" with genuine social or environmental impact.
I can help with
✦ GTM Strategy & Execution: Building 0-to-1 launch playbooks or refining 1-to-N growth for B2B AI and deep-tech products.
✦ Product Marketing Leadership: Narrative development, category creation, and positioning complex technical products for global audiences.
✦ Cross-Functional Alignment: Bridging the gap between Engineering, Product, and Sales to ensure mission-alignment and commercial success.
I would love your help on
✦ Introductions to mission-driven organizations or VC funds (e.g., climate-tech, health-tech) looking for senior GTM/PMM talent.
✦ Connecting with leaders in the AI for Good space to swap notes on ethical innovation and market adoption.
✦ Awareness of high-impact Senior PMM or Head of Marketing roles within the "Tech for Good" and Sustainability sectors.
✦ Swapping notes with other fractional leaders on scaling high-touch advisory models.
