Hi, I'm Kim Ford - Head of Partner Marketing at Google
I thrive on architecting innovative GTM strategies and building impactful brand narratives that scale businesses. My passion is driving measurable growth through strategic partnerships in the dynamic consumer tech landscape.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led award-winning partner marketing campaigns for major tech brands at Google.
Currently drives partner marketing strategy and demand generation at Google.
Can help others by architecting award-winning GTM strategies and scaling growth.
🚀 Career trajectory
Brand Marketing Foundations
Gained foundational experience in marketing for major mobile brands like Nokia and Motorola.
✦ Brand Strategy
✦ Mobile Devices
✦ Channel Marketing
Scaling Tier 1 Partner Ecosystems at Samsung
Focused on strategic partnerships and GTM execution for flagship products, earning multiple awards for global GTM excellence.
✦ Partner Marketing
✦ GTM Launches
✦ Strategic Marketing
✦ Demand Generation
✦ Promotional Strategy
✦ Retail Innovation
Driving Pixel's GTM & Retail Innovation at Google
Led global and US carrier GTM strategies, earning multiple awards for retail and online execution.
✦ Product Marketing
✦ Retail Innovation
✦ Campaign Execution
Head of US Partner Marketing at Google
Led large scale partner marketing initiatives, focusing on strategic growth and market penetration.
✦ Marketing Leadership
✦ Strategic Partnerships
✦ Demand Generation
✦ Growth Marketing
✦ Partner Marketing
✦ Full Funnel Campaigns
✦ Negotiation
✦ Team Leadership & Development
✦ Cross-functional Collaboration
💪🏻 Superpowers
GTM Strategy Architect
Designing and executing high-impact go-to-market plans
✦ Developed best-in-class GTM plans for major product launches.
✦ Created disruptive demand generation strategies.
✦ Secured multi-million dollar partnership agreements.
Partner Marketing Innovator
Driving brand visibility and growth through strategic alliances
✦ Achieved unfair share of voice via partner marketing initiatives.
✦ Led award-winning campaigns with major carriers and tech brands.
✦ Built and managed strategic relationships for mutual growth.
Growth Scaling Leader
Building teams and processes to scale $B+ organizations
✦ Proven track record of scaling organizations from the ground up.
✦ Skilled in building and leading high-performing cross-functional teams.
✦ Expert at aligning stakeholders in heavily matrixed environments.
I'm excited about
✦ Exploring innovative AI applications in marketing.
✦ Connecting with leaders in consumer tech and GTM strategy.
✦ Discovering opportunities for impactful strategic partnerships.
I can help with
✦ Strategize and launch effective GTM plans for new products.
✦ Build and nurture high-impact partner marketing programs.
✦ Develop innovative campaigns that drive significant demand.
I would love your help on
✦ Insights into emerging AI marketing technologies.
✦ Introductions to leaders in innovative tech startups.
✦ Support developing strong business plans and client base for my new marketing advisory company
✦ Introductions to leaders in leading innovative tech firms
