Hi, I'm Katie Ruan - GTM & Marketing Leader | Driving Tech/AI Adoption | Bridging Product, Marketing & Sales| Ex-Google, Ex-Tiktok
I transform ambiguity into actionable strategies, especially for high-growth tech and AI. My passion is bridging Product, Marketing, and Sales to drive market success and customer trust. I thrive when building business cases and aligning teams for adoption.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Google in Large Customer Sales, honing enterprise account management.
Drove e-commerce growth at TikTok by managing creator partnerships and US go-to-market strategies.
Can help others devise effective go-to-market plans for tech products and build bridges between teams.
🚀 Career trajectory
Foundation in Enterprise Sales
Began career at Google in Large Customer Sales, honing enterprise account management and client engagement skills.
✦ Enterprise Sales
✦ Client Management
E-Commerce Growth at TikTok
Drove e-commerce growth at TikTok, managing creator partnerships and go-to-market strategies for the US market.
✦ Social Commerce
✦ Partnerships
✦ Go-to-Market
✦ TikTok
Driving Tech Adoption at Arm
Currently focusing on marketing and campaigns to accelerate technology adoption in a new role.
✦ Tech Marketing
✦ Campaign Management
✦ Arm
💪🏻 Superpowers
GTM Catalyst for Tech Adoption
Translating complex tech into market success.
✦ Orchestrates product launches into winning market strategies.
✦ Builds business cases and aligns cross-functional teams.
✦ Drives market adoption via direct partner and client engagement.
T-Shaped Expertise in Digital Commerce
Bridging deep performance marketing with broad B2B strategy.
✦ Leverages Google and TikTok experience in paid media and social commerce.
✦ Applies broad B2B marketing and enablement for cohesive go-to-markets.
✦ Ensures product landing and sustained customer trust post-launch.
Ambiguity Navigator & Structure Builder
Creating clarity and actionable plans in dynamic environments.
✦ Excels at developing structure from ambiguity for high-priority projects.
✦ Forms strategic bridges between product, marketing, and sales functions.
✦ Drives initiatives forward with methodical planning and execution.
I'm excited about
✦ Exploring emerging AI and tech adoption trends.
✦ Seeking collaborations to drive impactful GTM strategies.
✦ Connecting with innovators in the B2B tech space.
I can help with
✦ Devise and execute effective go-to-market plans for tech products.
✦ Build bridges between product, marketing, and sales teams.
✦ Leverage performance marketing expertise to drive customer acquisition.
I would love your help on
✦ Insights into cutting-edge AI product development cycles.
✦ Introductions to VCs specializing in early-stage AI/SaaS.
✦ Guidance on navigating complex enterprise sales for new technologies.
