Hi, I'm Logan Babiak - Global Product Marketing & Growth Strategy Leader | Building category-defining growth and GTM strategy through consumer insight | Google, Walmart, Deloitte
I thrive at the intersection of product marketing, customer voice, and business strategy, transforming complex data into actionable growth plans. I love connecting with innovators shaping consumer tech and uncovering opportunities to build category-defining products.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Shaped global insights and YouTube Ads strategy at Google, increasing adoption among XM advertisers.
Led enterprise-wide initiatives for Walmart's Home business, supporting substantial year-over-year growth.
Can provide strategic guidance on go-to-market planning, consumer insights, and scaling growth initiatives.
🚀 Career trajectory
Foundation in Consulting
Began career at Deloitte, developing foundational analytical and strategic problem-solving skills across various industries.
✦ Management Consulting
✦ Business Analysis
Scaling Growth in Retail
Drove significant YoY growth by leading enterprise-wide initiatives for Walmart's Home business, honing expertise in large-scale GTM.
✦ Retail Marketing
✦ Program Management
Pioneering Tech Marketing
Shaped product marketing and GTM strategy at Google, focusing on YouTube Ads and global insights programs to drive adoption and engagement.
✦ Product Marketing
✦ Growth Strategy
✦ Consumer Insights
Current Focus: Strategic Leadership
Continuing to define and execute growth strategies at the forefront of technology and consumer behavior.
✦ Strategic Planning
✦ Leadership
💪🏻 Superpowers
Insight-Driven Growth Architect
Translating raw data into strategic GTM plans and portfolio prioritization.
✦ Drove measurable engagement and adoption growth at Google by defining high-impact product launches through global insights.
✦ Shaped YouTube Ads strategy, increasing adoption among XM advertisers.
✦ Leveraged deep customer understanding to inform product strategy and GTM.
Global GTM & Scale Enabler
Expert in launching and scaling complex, cross-functional initiatives worldwide.
✦ Led enterprise-wide initiatives for Walmart's Home business, supporting ~$XB YoY growth.
✦ Developed and executed global growth initiatives and GTM launches.
✦ Enabled executive decision-making at scale through confident, data-backed strategies.
Category-Defining Strategist
Pioneering growth and go-to-market strategies for new market opportunities.
✦ Operates at the nexus of product marketing, voice of the customer, and business strategy.
✦ Builds and scales GTM strategies informed by consumer insights.
✦ Identifies and capitalizes on opportunities for category leadership.
I'm excited about
✦ Connecting with innovative leaders shaping the future of consumer tech.
✦ Exploring new frameworks for understanding and influencing customer behavior.
✦ Discovering opportunities to collaborate on category-defining product strategies.
I can help with
✦ Provide strategic guidance on go-to-market planning and execution.
✦ Offer insights into consumer behavior and market trends for product development.
✦ Share best practices for scaling growth initiatives in competitive landscapes.
I would love your help on
✦ Insights into emerging technologies and their potential market impact.
✦ Introductions to founders building disruptive consumer products.
✦ Perspectives on scaling teams and building high-performing marketing functions.
