
I thrive on transforming marketing chaos into clear, actionable strategies, especially within digital media and the creator economy. My passion lies in building robust processes and driving growth for fast-paced, innovative companies where clarity and impact are paramount.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded and led Xi - Xbox Italia, gaining early leadership and operational experience.
Drove omnichannel partner marketing across Central Europe for Microsoft, developing impactful strategies.
Can help streamline marketing operations and optimize campaign performance by building effective strategies.
🚀 Career trajectory
Foundational Entrepreneurship
Founded and led Xi - Xbox Italia, gaining early leadership and operational experience.
✦ Entrepreneurship
✦ Leadership
✦ Operations
Global Tech Marketing
Drove partner marketing across Central Europe for Microsoft, developing omnichannel strategies.
✦ Microsoft
✦ Channel Marketing
✦ Europe
Digital Growth Acceleration
Helped top retail and consumer brands scale with Google Ads, managing key partnerships.
✦ Ad Tech
✦ Client Partnerships
Creator & Media Specialist
Managed digital media and influencer campaigns, building expertise in sales and partnerships.
✦ Digital Media
✦ Influencer Marketing
✦ Creator Economy
💪🏻 Superpowers
Marketing Strategy Architect
Translating complexity into executable growth plans.
✦ Developed omnichannel marketing strategies for Microsoft's partner ecosystem.
✦ Drove revenue growth for major retail brands using Google Ads and AI insights.
✦ Built expertise in digital media, influencer marketing, and creator partnerships.
Cross-Functional Orchestrator
Building bridges and streamlining operations for peak performance.
✦ Managed C-level partnerships and joint business plans with top-tier clients.
✦ Created structured processes and communication flows to enhance team efficiency.
✦ Ensured seamless execution of campaigns across diverse channels and industries.
Ecosystem Navigator
Connecting brands with audiences in the digital and creator space.
✦ Deep understanding of ad tech, media, and the creator economy.
✦ Proven ability to grow brands and partnerships within digital environments.
✦ Experience launching and managing community initiatives for major tech brands.
I'm excited about
✦ Looking to connect with innovators in the marketing technology space.
✦ Eager to explore roles where I can apply my 'chaos-to-order' methodology.
✦ Seeking opportunities to contribute to fast-paced, growth-oriented companies.
I can help with
✦ I can help streamline marketing operations and optimize campaign performance.
✦ I offer expertise in building effective strategies for digital and creator ecosystems.
✦ I assist teams in creating clear processes for enhanced productivity and clarity.
I would love your help on
✦ Seeking insights into emerging marketing trends in the Swiss market.
✦ Looking for introductions to leaders in the product marketing space.
✦ Interested in collaborators for innovative digital campaign development.