Hi, I'm Lynette Teo - Head of Strategic Accounts at Pinterest Singapore 📌
I'm passionate about forging strong partnerships and driving growth in the digital advertising space. I thrive on translating complex business needs into innovative solutions, building lasting relationships, and maximizing value for all stakeholders.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed large customer sales for tech and telco verticals at Google.
Currently drives growth as Head of Strategic Accounts at Pinterest Singapore.
Can share best practices in strategic account management for ad tech platforms.
🚀 Career trajectory
Foundational Marketing & PR
Began career in PR & Marketing Coordination, honing foundational communication and event planning skills.
✦ PR
✦ Marketing Coordination
✦ Event Planning
Digital Advertising & Tech Foundations
Gained deep expertise in digital advertising and technology through Google's DIGITIZE Graduate Trainee program.
✦ Digital Marketing
✦ Ad Tech
✦ Programmatic Media
Strategic Account Management & Sales Leadership
Progressed to Account Manager and now Head of Strategic Accounts, driving large client success and sales strategies.
✦ Account Management
✦ Sales Operations
✦ Client Services
💪🏻 Superpowers
Strategic Account Growth Architect
Building bridges between businesses and platforms for mutual growth.
✦ Spearhead strategic account management for key partners at Pinterest.
✦ Develop tailored strategies to drive revenue and engagement for clients.
✦ Leverage data analytics to optimize campaign performance and client ROI.
Digital Marketing & Tech Navigator
Translating complex technical capabilities into client success.
✦ Managed large customer sales for tech and telco verticals at Google.
✦ Expertise in programmatic media buying and ad tech platforms (e.g., DCM, DBM).
✦ In-depth understanding of digital advertising ecosystems and trends.
Relationship Cultivator & Brand Builder
Fostering strong connections and enhancing brand presence.
✦ Experience in PR and marketing coordination to amplify brand visibility.
✦ Skilled in client services and developing enduring professional relationships.
✦ Proven ability to manage events and coordinate cross-functional initiatives.
I'm excited about
✦ Connecting with innovative leaders in the digital advertising space.
✦ Exploring new strategies for platform growth and partnership development.
✦ Discovering opportunities to mentor emerging talent in sales and marketing.
I can help with
✦ Share best practices in strategic account management for ad tech platforms.
✦ Offer insights into navigating the evolving digital media landscape.
✦ Provide guidance on building strong, long-term client relationships.
I would love your help on
✦ Identify potential strategic partners for Pinterest in emerging markets.
✦ Connect with experts in AI-driven marketing personalization.
✦ Gain perspectives on future trends in e-commerce and visual search.
