Hi, I'm Mohammed Rafi - Olam Agri | Ex- Google, GSK
I'm driven by connecting digital marketing expertise with tangible impact, from boosting FMCG brands to improving farmer livelihoods in emerging markets. I thrive when bridging innovation and real-world needs.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at GSK Consumer Healthcare, developing digital strategies for power brands.
Managed a significant client portfolio at Google, driving digital growth initiatives.
Can help others by offering strategic guidance on digital marketing for consumer goods and agri-products.
🚀 Career trajectory
Foundation in FMCG and Retail
Began career at GSK Consumer Healthcare, gaining experience in sales, shopper marketing, and digital strategy for major brands.
✦ FMCG
✦ Retail
✦ Digital Marketing
Agribusiness Leadership and Rural Development
Transitioned to Olam Agri as Branch Manager, managing commodity procurement and impacting livelihoods in West African agricultural economies.
✦ Agribusiness
✦ Procurement
✦ Emerging Markets
Digital Marketing Strategy at Tech Giant
Currently driving growth initiatives as a Digital Marketing Strategist at Google, managing significant client portfolios.
✦ Digital Marketing
✦ Strategy
✦ Tech
💪🏻 Superpowers
Bridging Digital Growth with Agribusiness Impact
Leveraging marketing expertise to drive tangible outcomes in commodity markets.
✦ Managed $XX Mn client portfolio at Google for digital growth initiatives.
✦ Drove agricultural development and improved livelihoods for smallholder farmers in West Africa.
✦ Developed digital strategies for power brands like Sensodyne and Panadol.
FMCG Retail and Consumer Insights Expert
Deep understanding of consumer behavior and retail landscape in emerging markets.
✦ Gained extensive experience in FMCG retail and consumer behavior in the India Sub-Continent.
✦ Developed creative shopper intervention strategies and digital campaigns.
✦ Engaged healthcare professionals via digital platforms.
Social Entrepreneurship and Impact Leadership
Passionate about using business acumen to address societal challenges.
✦ Led a social entrepreneurship initiative during COVID-19 lockdown for essential commodity access.
✦ Navigated rural Agri-economies to drive business development.
✦ Committed to making a meaningful impact in agribusiness and consumer goods sectors.
I'm excited about
✦ Seeking to connect with innovators and leaders in sustainable agribusiness and digital consumer engagement.
✦ Looking to explore collaborations on impactful projects that blend technology with community development.
✦ Eager to share insights and learn from diverse professional experiences on the platform.
I can help with
✦ Offer strategic guidance on digital marketing campaigns for consumer goods and agricultural products.
✦ Share expertise in navigating emerging markets and building effective rural supply chains.
✦ Provide insights into consumer behavior and shopper marketing strategies in diverse retail environments.
I would love your help on
✦ Finding potential partners for cross-sector initiatives in food security and technology.
✦ Connecting with experts in AI applications for agricultural analytics and market forecasting.
✦ Gaining perspectives on scaling social impact ventures within the consumer goods sector.
