Hi, I'm Melanie Shifferaw - Head of Marketing JetBrains AI at JetBrains
I'm driven by blending cutting-edge AI with strategic marketing to create tangible business growth. I thrive on translating complex tech into impactful campaigns and leading transformations, especially where innovation meets commercial success. Let's build the future together.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing for Google Maps and Chrome across EMEA, shaping brand strategy for major tech products.
Currently consults as an AI and Marketing expert, driving digital transformation and interim management.
Can help others by developing AI-powered marketing strategies and providing interim leadership for initiatives.
🚀 Career trajectory
Foundation in Product Marketing
Began career at Google, honing skills in product marketing for B2C and B2B audiences in the DACH region.
✦ Product Marketing
✦ DACH
✦ B2B
✦ B2C
Pan-European Brand Leadership
Stepped into leadership roles, heading marketing for major Google products like Maps and Chrome across EMEA.
✦ Brand Management
✦ EMEA
✦ Google Maps
✦ Chrome
Entrepreneurial Ventures & AI Consulting
Founded a non-profit for future-focused education and now consults as an AI and Marketing expert, driving digital transformation.
✦ Founder
✦ AI Consulting
✦ Interim Management
✦ Digital Transformation
💪🏻 Superpowers
AI-Powered Marketing Strategist
Translating AI into actionable marketing strategies and business growth.
✦ Develops strategic roadmaps for AI adoption in marketing functions.
✦ Identifies unique use cases for AI to enhance customer engagement and ROI.
✦ Leverages AI for data-driven campaign optimization and brand building.
Global Brand Architect
Proven ability to shape and lead brand marketing initiatives for major tech products.
✦ Directed marketing for Google Maps and Chrome across EMEA markets.
✦ Managed product marketing for B2C and B2B segments in DACH region.
✦ Crafts compelling brand narratives that resonate with diverse audiences.
Entrepreneurial Innovator & Leader
Founder of initiatives focused on future-forward education and consulting.
✦ Established THE TOMORROW SCHOOL e.V. to foster innovation.
✦ Provides interim management and consulting for AI-driven transformations.
✦ Drives change through cross-functional team leadership and strategic vision.
I'm excited about
✦ Exploring novel applications of Generative AI in marketing.
✦ Connecting with innovators shaping the future of AI and business strategy.
✦ Discovering opportunities for strategic partnerships in the AI ecosystem.
I can help with
✦ Providing interim leadership for marketing and AI initiatives.
✦ Developing AI-powered marketing strategies and roadmaps.
✦ Advising on digital transformation and change management processes.
I would love your help on
✦ Identifying emerging AI technologies with significant business potential.
✦ Connecting with pioneers in the ethical AI and human rights space.
✦ Finding collaborators for innovative educational and social impact projects.
