Hi, I'm Natasha Tarapore - Senior Product Designer at Salesforce
I craft experiences that work at scale, building systems and frameworks, not just features. My passion lies in making complex products intuitive and universally accessible, thriving where design meets strategy and innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led the FIFA World Cup experience on Google Discover, serving billions and increasing interaction by 2%.
Currently designs AI-powered messaging tools at Salesforce, focusing on scalable, intelligent user experiences.
Can help others by advising on building robust design systems and integrating accessibility into AI products.
🚀 Career trajectory
Foundational Design Skills
Began career honing core UX and UI design principles at Langoor.
✦ UX Design
✦ Web Design
Fintech Scaling and Systems
Led design initiatives at PhonePe (Walmart), building scalable systems for millions of businesses. Built their business facing app, PhonePe Business from scratch and today it boasts 40 million MAU.
✦ Lead Designer
✦ Fintech
✦ Design Systems
✦ Scale
Global Platform Experience
Shaped user experiences for global audiences at Google, focusing on event-driven personalization.
✦ UX Designer
✦ Google Discover
✦ Large Scale Experiences
AI-Powered Experiences
Currently designing AI-driven messaging tools at Salesforce, focusing on advanced user interactions.
✦ Senior Product Designer
✦ Salesforce
✦ AI/ML
✦ Messaging
💪🏻 Superpowers
Scaling Systems for Billions
Designing foundational frameworks that power global platforms.
✦ Led FIFA World Cup experience on Google Discover, serving billions.
✦ Developed a merchant app design system scaling to 10M+ businesses.
✦ Builds systems and frameworks, not just features.
Design as Strategic Driver
Leveraging research and data for impactful product decisions.
✦ Uses research to align teams and secure buy-in for bold product bets.
✦ Develops personas to prevent one-size-fits-all solutions.
✦ Ensures design is deeply informed by user needs and business goals.
Championing Universal Accessibility
Integrating accessibility as a core principle in product development.
✦ Committed to building products that work for everyone by default.
✦ Implemented keyboard navigation for blind users at Google.
✦ Reduced accessibility defects by 1.5% at Salesforce.
I'm excited about
✦ Connecting with founders and teams building innovative products.
✦ Exploring how systems thinking can solve complex design challenges.
✦ Discussing the future of accessibility in AI-driven experiences.
I can help with
✦ Advise on building scalable design systems for growing products.
✦ Share strategies for leveraging user research to drive product decisions.
✦ Offer insights on integrating accessibility into AI and complex platforms.
I would love your help on
✦ Recommendations for early-stage startups focused on AI or ethical tech.
✦ Introductions to leaders in product innovation and design strategy.
✦ Opportunities to collaborate on projects that push design boundaries.
