Hi, I'm Niall MacKenzie - Senior Team Lead + Interim Head of Industry, Healthcare & Pharmaceuticals at Google
I'm passionate about leveraging data and strategic thinking to drive growth, thriving in fast-paced, innovative environments where I can lead teams and tackle complex market challenges. My focus is on building impactful strategies that translate into tangible business success.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led US Sports Betting growth at Google, driving significant revenue in a dynamic market.
Currently leads healthcare and pharmaceuticals industry strategy at Google.
Can help others by providing expertise in digital marketing and cross-industry strategic growth.
🚀 Career trajectory
Digital Marketing Foundations
Began career at Google, building core expertise in online marketing and advertising.
✦ Google Ads
✦ PPC
✦ Analytics
Industry Vertical Leadership
Progressed to lead specific industry verticals like Sports Betting (RMG) and agency partnerships.
✦ Industry Manager
✦ Senior Agency Lead
✦ US Market
International Market Exposure
Gained experience managing international markets, specifically EMEA.
✦ EMEA Market
✦ Global Strategy
Current Senior Leadership
Currently leading strategy for Healthcare & Pharmaceuticals, demonstrating adaptability and growth.
✦ Senior Team Lead
✦ Healthcare
✦ Pharmaceuticals
💪🏻 Superpowers
Strategic Growth Architect
Driving revenue through innovative digital marketing strategies
✦ Spearheaded US Sports Betting growth, a complex and rapidly evolving market.
✦ Developed and executed data-driven advertising strategies for Google's key clients.
✦ Leveraged analytics to optimize campaign performance and maximize ROI.
Cross-Industry Domain Expert
Adapting expertise from entertainment to healthcare
✦ Transitioned from leading Sports Betting to heading Industry for Healthcare & Pharma.
✦ Managed significant industry verticals across US and EMEA regions.
✦ Applied learnings from regulated markets to new, impactful sectors.
Team Leadership & Development
Building and empowering high-performing teams
✦ Currently leads a team as a Senior Team Lead at Google.
✦ Fosters a collaborative environment focused on achieving ambitious goals.
✦ Develops talent to navigate complex industry challenges.
I'm excited about
✦ Connecting with leaders in innovative healthcare technology.
✦ Exploring new partnership opportunities in digital therapeutics.
✦ Finding collaborators for AI-driven healthcare solutions.
I can help with
✦ Offer strategic guidance on digital advertising and performance marketing.
✦ Share insights on navigating regulated industries like pharmaceuticals.
✦ Help build and scale high-impact marketing and sales teams.
I would love your help on
✦ Introductions to key decision-makers in health tech startups.
✦ Insights into emerging trends in personalized medicine.
✦ Advice on scaling operations within a rapidly growing sector.
