
I'm a Marketing Science Group Manager passionate about uncovering the 'why' behind consumer behavior and translating data into impactful marketing strategies. I thrive in dynamic environments where innovation meets analytics, driving measurable growth for leading tech companies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove media measurement and attribution strategies at Google.
Currently leading Marketing Science initiatives at Snap Inc.
Can help others by providing data-driven marketing strategies.
🚀 Career trajectory
Early Career Foundations
Gained initial industry experience through a summer internship at Idea Cellular, focusing on practical business applications.
✦ Internship
✦ Telecom
Analytics Expertise at Google
Developed deep skills in Media Measurement & Attribution, honing analytical capabilities and understanding of digital advertising ecosystems.
✦ Media Measurement
✦ Attribution
Leadership in Marketing Science
Currently applying and expanding expertise in Marketing Science at Snap Inc., focusing on group management and strategic marketing initiatives.
✦ Snap Inc.
✦ Marketing Science
✦ Group Manager
💪🏻 Superpowers
Data-Driven Marketing Strategist
Translating complex data into actionable marketing strategies.
✦ Expert in media measurement and attribution for optimizing campaign performance.
✦ Skilled in market research and consumer insight generation.
✦ Develops go-to-market strategies informed by data analysis.
Cross-Functional Collaboration Catalyst
Bridging the gap between analytics and business objectives.
✦ Proven ability to manage projects and lead teams effectively.
✦ Experience in translating technical findings for diverse stakeholders.
✦ Fosters collaboration to achieve shared business goals.
Growth-Focused Innovator
Identifying new market opportunities and driving business expansion.
✦ Leverages market intelligence for strategic business planning.
✦ Drives market entry and expansion initiatives.
✦ Analyzes consumer behavior to uncover growth avenues.
I'm excited about
✦ Connecting with fellow leaders in marketing and data science to share innovative strategies.
✦ Exploring emerging trends in consumer behavior and digital advertising.
✦ Discovering collaboration opportunities to drive impactful marketing campaigns.
I can help with
✦ Offering insights on optimizing digital marketing measurement and attribution models.
✦ Sharing strategies for effective market entry and consumer insight generation.
✦ Providing guidance on leveraging data analytics for business growth.
I would love your help on
✦ Recommendations for advanced courses in AI-driven marketing.
✦ Insights into innovative consumer engagement strategies in the social media space.
✦ Connections with experts in cross-cultural consumer behavior analysis.