Hi, I'm Rodney Chan - Growth & Performance Marketing Leader
I thrive on architecting revenue growth by translating customer data into actionable strategies, optimizing full-funnel engagement. I excel in dynamic environments, driving impact across diverse business models from DTC to Fortune 500.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove revenue growth across DTC, B2B, and B2C sectors, with experience at Google.
Specializes in crafting data-driven, full-funnel growth strategies and optimizing global media mix.
Can share best practices in performance marketing and CRO for SaaS, and provide insights on scaling paid media budgets.
🚀 Career trajectory
Foundational Expertise
Began career in paid search, building a strong understanding of digital advertising fundamentals.
✦ Paid Search
✦ Digital Advertising
Performance Marketing Growth
Progressed to Senior Performance Marketing Manager at Udemy, honing skills in campaign management and optimization.
✦ Performance Marketing
✦ Campaign Optimization
Strategic Growth Leadership
Currently driving growth initiatives as a Growth Marketing Manager at Google, applying expertise to larger-scale challenges.
✦ Growth Marketing
✦ Strategic Planning
✦ Global Markets
💪🏻 Superpowers
Revenue Growth Architect
Translates customer data into actionable growth strategies.
✦ Drove revenue growth across DTC, B2B, and B2C sectors.
✦ Identified customer insights to unlock new growth opportunities.
✦ Implemented data-driven media mix and budget allocation frameworks.
Conversion Funnel Optimizer
Enhances user journeys and maximizes conversion rates.
✦ Pinpoints and resolves CRO pain points in user conversion paths.
✦ Develops full-funnel strategies for sustained customer engagement.
✦ Continuously refines digital media channel performance.
Team Development Catalyst
Builds and mentors high-performing marketing teams.
✦ Passionate about developing marketing talent for success.
✦ Empowers teams with frameworks for strategic planning.
✦ Fosters a culture of continuous learning and improvement.
I'm excited about
✦ Discovering innovative growth strategies from diverse industry leaders.
✦ Connecting with peers to explore cross-functional marketing challenges.
✦ Finding collaborators for impactful performance marketing initiatives.
I can help with
✦ Share best practices in performance marketing and CRO for SaaS.
✦ Provide insights on scaling paid media budgets effectively.
✦ Offer guidance on building and mentoring marketing teams.
I would love your help on
✦ Ideas for expanding into new, emerging digital marketing channels.
✦ Connections with experts in global market entry strategies.
✦ Feedback on innovative customer engagement tactics.
