Hi, I'm Sheila Pascoe - Realtor at Sereno
I thrive on architecting growth and value, transforming complex challenges into scalable solutions. My passion lies in leveraging data and strategic insights to build businesses and maximize property value, especially where innovation meets execution. I love connecting with leaders to explore new opportunities.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Directed a 50+ person global team for Norton's online store, driving significant revenue and retention.
Applying corporate strategy to real estate as a Realtor, focusing on data-driven marketing and negotiation.
Can help others by providing data-driven marketing strategies to achieve business growth and optimize property management.
🚀 Career trajectory
Digital Marketing & Growth Leadership
Led growth initiatives and scaled revenue for major tech companies like Google, YouTube, Norton, and Symantec.
✦ SaaS
✦ E-commerce
✦ Digital Marketing
Strategic Operations & Team Building
Managed significant P&Ls, reduced acquisition costs, and built global teams.
✦ P&L Management
✦ Team Scaling
✦ Operations
Real Estate Advisory & Management
Transitioned to real estate, applying strategic principles to property value maximization and management.
✦ Real Estate
✦ Property Management
✦ Consulting
💪🏻 Superpowers
Growth Engine Architect
Scaling revenue through rigorous go-to-market strategies.
✦ Delivered 2-3x ARR growth and 80%+ retention gains.
✦ Reduced customer acquisition costs by 47%.
✦ Created new revenue streams like B2B2C programs.
Global Team Orchestrator
Building and scaling high-performing global teams.
✦ Led a 20-person direct team and 100+ cross-functional members.
✦ Managed a Monks team generating $100M+ in annual agency revenue.
✦ Directed a 50+ person global team for Norton's online store.
Real Estate Value Maximizer
Applying corporate strategy to property transactions and management.
✦ Utilizing data-driven marketing and negotiation for client value.
✦ Focusing on long-term equity and lifestyle outcomes.
✦ Optimizing property management for profitability and guest experience.
I'm excited about
✦ Connecting with innovative leaders to explore new growth opportunities.
✦ Finding collaborators for disruptive marketing and property solutions.
I can help with
✦ Provide data-driven marketing strategies for business growth.
✦ Offer expert negotiation tactics to maximize deal value.
✦ Advise on optimizing property management operations for profitability.
I would love your help on
✦ Insights into emerging market trends in PropTech.
✦ Introductions to potential investors for real estate ventures.
✦ Mentorship on scaling a property management portfolio.
