Hi, I'm Steph Scavone - Senior Product Marketing Manager at OpenX
I thrive on simplifying complexity in product marketing and GTM strategy, especially within ad tech. My passion lies in crafting compelling narratives from data and insights, mobilizing teams for impact. I'm blending advanced IMC studies with hands-on leadership.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led product marketing for Google DV360's suite within ad tech.
Currently shaping product marketing strategy and driving GTM at OpenX.
Can help refine product narratives and GTM strategies for tech companies.
🚀 Career trajectory
Foundation at Google
Honed expertise in programmatic advertising and product marketing within Google's ad tech ecosystem.
✦ Google Marketing Platform
✦ DV360
✦ Programmatic Advertising
Strategic Leadership Growth
Took on product strategy and go-to-market leadership roles, influencing product direction and market approach.
✦ Product Strategy
✦ Go-to-Market Lead
Academic Pursuit & Current Role
Pursuing advanced marketing studies at Northwestern while driving product marketing at OpenX.
✦ MS IMC Candidate
✦ OpenX
✦ Product Marketing Manager
💪🏻 Superpowers
Mastering Product Narrative
Translating complex technical features into compelling market stories.
✦ Crafts clear positioning for ad tech and programmatic platforms.
✦ Builds narratives from customer insights to drive adoption.
✦ Simplifies technical concepts for broader audience understanding.
GTM Strategy Architect
Designing and executing effective go-to-market plans.
✦ Develops data-driven GTM strategies for high-impact products.
✦ Aligns cross-functional teams for successful product launches.
✦ Focuses on scalable adoption programs and market penetration.
Bridging Academia and Industry
Applying academic rigor to real-world marketing challenges.
✦ Combines practical ad tech experience with IMC studies.
✦ Guest lectures on paid media metrics and measurement strategy.
✦ Strengthens brand strategy and platform differentiation insights.
I'm excited about
✦ Exploring new frameworks for integrated marketing communications.
✦ Connecting with leaders in martech and ad tech for collaborative innovation.
✦ Discovering emerging trends in AI-driven marketing strategies.
I can help with
✦ Sharpening product positioning and GTM strategies for tech products.
✦ Advising on building compelling narratives from data and customer insights.
✦ Sharing best practices in programmatic advertising and media measurement.
I would love your help on
✦ Insights into innovative customer engagement models in SaaS.
✦ Connections with experts in emerging AI applications for marketing.
✦ Perspectives on scaling enterprise software adoption globally.
