Hi, I'm Tom Fochetta - Senior Vice President, Dish Media at DISH Media
I thrive on driving advertising growth and building impactful sales operations within the dynamic tech and media industries. My passion lies in architecting monetization strategies and forging strategic partnerships that create significant value for clients and stakeholders.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Built Amazon's advertising sales engine from zero to over $1 billion.
Currently drives revenue growth and commercial partnerships for DISH Media's advertising platform.
Can help others by advising on building and scaling advertising monetization engines.
🚀 Career trajectory
Foundational Years
Began career in sales management, laying the groundwork for future leadership roles in media and technology.
✦ Sales Management
✦ Early Career
Digital Advertising Pioneer
Played a key role in early digital advertising, contributing to revenue strategy at DoubleClick and leading industry sales at Google.
✦ DoubleClick
✦ Digital Advertising
Scaling E-commerce & Tech Monetization
Drove significant revenue growth by building and scaling advertising platforms at Amazon and Samsung.
✦ Amazon
✦ Samsung
✦ Monetization
Current Media Leadership
Currently leading sales and operations for DISH Media's advertising platform, driving growth and strategic partnerships.
✦ DISH Media
✦ Advertising Sales
✦ Current Role
💪🏻 Superpowers
Monetization Engine Architect
Proven ability to build and scale advertising revenue streams.
✦ Launched and grew Samsung's Smart TV monetization engine globally.
✦ Built Amazon's advertising sales engine from zero to over $1 billion.
✦ Developed revenue strategy for early-stage DoubleClick.
Cross-Industry Leadership
Extensive experience across tech, media, and e-commerce sectors.
✦ Led sales teams for Fortune 100 clients at Google.
✦ Drove advertising growth for Dish Media's platform.
✦ Managed sales and marketing for Samsung Ads.
Partnership Cultivator
Expert in fostering strategic alliances for mutual benefit.
✦ Expanded commercial partnerships for DISH Media.
✦ Leveraged first-party data to unlock new revenue at Amazon.
✦ Collaborated with cross-functional teams on product and business development.
I'm excited about
✦ Connecting with innovative leaders in the media and advertising technology space.
✦ Exploring new models for audience engagement and revenue generation.
✦ Finding opportunities to share insights on scaling advertising businesses.
I can help with
✦ Guiding early-stage companies on monetization strategies for digital platforms.
✦ Advising on building and scaling high-performance sales and operations teams.
✦ Sharing best practices for navigating complex media partnerships.
I would love your help on
✦ Identifying emerging technologies in the ad-tech landscape.
✦ Connecting with founders focused on the future of connected TV advertising.
✦ Insights into innovative customer acquisition strategies in competitive markets.
