
I thrive on empowering ambitious tech and innovative brands to conquer the German market. My passion is transforming regulatory challenges into powerful brand assets, enabling SMEs to land strong and grow smart with trust at their core.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led key accounts and developed comprehensive communication strategies as Group Account Director at Ogilvy Shanghai.
Transforms compliance and regulations into premium brand assets for non-EU tech and innovative SMEs in Germany.
Helps ambitious international brands establish a strong, trustworthy presence and achieve sustained success in the German market.
🚀 Career trajectory
Foundational Marketing Expertise
Gained broad experience in account management and integrated marketing communications planning at Ogilvy.
✦ Account Management
✦ Marketing Communications
Strategic Leadership in Advertising
Led key accounts as Group Account Director at Ogilvy Shanghai, developing comprehensive communication strategies.
✦ Strategic Communications
✦ Brand Development
✦ Public Relations
Entrepreneurial Venture in Germany
Co-founded Brandoo.pro GmbH to empower SMEs with specialized market entry and compliance-driven branding.
✦ Market Entry
✦ SME Support
✦ Entrepreneurship
💪🏻 Superpowers
Navigating Cross-Border Market Entry
Expert guidance for international brands entering Germany.
✦ Develop tailored market entry strategies for non-EU tech firms.
✦ Translate complex regulations into compelling brand narratives.
✦ Build trust and overcome consumer rejection barriers.
AI Agent builder w/o technical background
Address real business challenges for cross-boarder advertisers
✦ Deeply understand clients' BO/MO and pain points
✦ Inject brand-perspective to drive mid to lower funnel growth
SME Growth Partner in Germany
Dedicated support for small and medium-sized businesses.
✦ Empower ambitious SMEs to land and grow smart.
✦ Bridge cultural and regulatory gaps for success.
✦ Drive sustainable growth through authentic brand building.
I'm excited about
✦ AaaS (Agent as a service) entrepreneurship and business model
✦ Market entry success (APAC to DACH; DACH - APAC)
✦ Tell compelling stories for SMEs
I can help with
✦ Guiding international tech brands through the complexities of the German market.
✦ Helping SMEs develop robust market entry and growth plans.
✦ China outbound landscape and ecosystem navigation and resources connection
✦ China domestic go-to-market resources with top PR, marketing, and activations resources
I would love your help on
✦ AI Agent or AaaS - tech partner
✦ Start-up funding
✦ Entrepreneur community network